Page Optimization

The term On Page Optimization refers to just that: optimization that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page.

SEO is so much more than link building and all too often on-page optimization is overlooked...

Content: The relevance between the content and the keywords is the measure of site ranking in a search engine. The use of text is preferred over images since crawlers feed on text and notimages. The content should be natural, informative and entertaining

Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to display your site in search results.

Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website within search engine results. This should focus on the website because Meta tag description plays a very important role in web page ranking.

Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.

Keyword Density: The amount of times a keyword is used on a web page is called keyword density. A keyword must be used in a web page at least 2-3% and preferably 5% to achieve a good ranking. This technique is the backbone of Search Engine Optimization.

Alt Tags: Although image filenames are not crawled by search engines, alt tags can be applied to images so that it can then be read by the search engines as text. Generally important relevant keywords are applied to images as alt tags.

H Tags: H Tags are a way of telling the search engines that all wordsinserted within this code are considered more important that regular text on the site.

Sitemap: A seperate file containing links to all the urls of your site. Gernerally submitted to search engines for faster inclusion and updates of your urls in the search results.